Back in March and before we knew Lockdown 2020 was coming we started on another journey with Imaginary Space to create a whole new website and company logo. The main objective for this change was to make a website that was easy to navigate, clear in every product that we sell and have the ability to take you on the journey of how we create a campervan.
Clear and concise 3D renders were key to this. We wanted the opportunity for people to be able to move around the conversion and be able to see each product and placement. The render above is for our Expedition conversion. As you can see it is clear and concise and easy to understand. When you’re on the website you’re able to click through to see a short description of each product that we use. This is from a 130cm RIB Seat, Westdubs M1 Tested pop top roof to the Isotherm fridge. We spent a lot of time on the visuals of the website too, incorporating shots of the guys in the workshop as well as a family trip and picnic in a Taylored Campervan.
Each of our 6 unique conversions has its own 3D render to help show you exactly what it would look like in a campervan and with each part detailed. It’s a quick visual way to help make a customer aware of what conversion would work best for them.
There’s also a new fitting services page as it’s not just full conversions that we cover! Plus our vans for sale page and our new Pod Unit range. We’re so excited to be introducing our new pods because it brings in a great new element to quick, easy and affordable camping! I’ll post more information on this pod range as they start to be produced so watch this space!
One of the biggest highlights has been getting the new imagery and videos with the help of Panotion. Being able to utilise the beauty of North Devon was perfect and the drone footage of both our Campervan and our forecourt really captured the essence of what we sell here at Taylored. They have helped us to create our new promotional video which we are really pleased with. If you haven’t already watched it then make sure you check it out! It’s a snapshot of life at Taylored and what owning a campervan could open up.
Since returning from Lockdown things have accelerated! The hit of the website plus the influx of people wanting to holiday in the UK due to the current climate has meant the desire to own a camper and have freedom at your fingertips has meant a lot of extra hours from the guys to keep up with the demand. We really hope things continue as they are because it’s a very exciting time for us here at Taylored and we’re very grateful to be as busy as we are.